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eCommerce 101

Post-process Product Pictures of eCommerce Website

post-processed product pictures

A beautiful picture can go a long way for your audience. It looks more professional and give a much-needed focus on product details. Most store owners will focus on the infrastructure of their sites, namely the color tone, graphics, and shopping cart and leave this issue alone.  Though this is a understandable approach to spend your time when online, shop  owners will still need to post-process their item pictures so as to serve their audience better.

Most post-processing will involve a technique called clipping. Clipping can remove background color information from your raw product photo, so the final result will show the product  in a solid background, usually white. The most popular tool for photo editing is Adobe Photoshop.

The clipping process isn’t too high-tech, most pictures are manually clipped and separated from their backgrounds.  Once the object is clipped, the picture is then sent to various post-processes for all sorts of cosmetic changes to make them clearer, more color-balanced, sharper, etc. During this process, the smallest blemish can be corrected by the tools offered in Photoshop.

In most professional studios where magazine-quality pictures are produced, clipping path is used to save the object for future usage. Clipping path is the profile or perimeter of a object separate from their background that clearly defines the boundary for a given object. Usually the clipped object exists in a flat layer inside Photoshop in pixel format.

Adobe Photoshop offers some simple tools to choose the removed background for beginners. By choosing proximity and tolerance parameters, you can use a tool called Magic Wand to choose the background pixels.  Once selected, delete them with just one keystroke. These tools tend to work better when the background color is purer (it doesn’t matter what color it is). Small pockets of impure color still need manual touch-ups to erase, and this can be done by the eraser tool.

There are some online picture processing tools that can perform some of the most basic functions in Photoshop. But the process of uploading each picture and waiting for each job to finish can be daunting, partially because the picture size of a typical digital photo is large and thus requires more server time to download and process online. For product picture processing, this route is still a long way from perfection.

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